Camden, NJ — In what industry critics are calling a bold move to connect with its core customer base, Japanese automaker Subaru announced earlier this week that it plans on releasing a limited run of a new the Bernie Sanders Outback LE or Limited Edition. The version of the popular model will feature several innovative add-on options not normally associated with an automobile purchase.
“We are excited to offer such a fresh take on the car buying experience,” said Subaru of America spokesperson Carolyn Mullane during a company conference call early this week. “There are many things our customer expect beyond quality and reliability. And we here at Subaru want to enhance their experience with several non-traditional options in the 2019 Outback.”
Although with its traditional suburban-but-I-could-go-off-roading-at-any-minute-if-I-wasn’t-working-80-hours-per-week stylings, the new Bernie Sanders Outback LE or BSOLE as it’s being hailed in social media, will come with pre-applied 2016 “Feel the Bern” bumper stickers and a pre-installed Yakima roof storage container with a “Billionaires Can’t Buy Bernie” emblem prominently displayed.
“We know how important it is for our customers to express themselves,” continued Ms. Mullane, “so we’ve factory-installed various pro-Sanders slogans are various places in the car, both inside and out. For example, when turning on the car, the infotainment system welcomes the driver with random Senator Sanders quotes such as ‘the goal of real healthcare reform must be high-quality, universal coverage in a cost-effective way’ and ‘I see a future where getting to work or to school or to the store does not have to cause pollution’. We feel these progressive inspirational quotes will really appeal to our customers.”
Subaru said there is not an electric version of the vehicle, but they are considering it for 2020.
Some of the options available for the 2019 BSOLE will be access 1 free year of Canadian healthcare, and perhaps more controversial, 6 months interest-free financing with a guaranteed income during that time. Both options are expensive at over $30,000 each, but Subaru thinks many customers will opt for them.